MaxxoMedia Digital Media and Entertainment Trends

Three Screen Viewing Climbs

A recent study by The Nielsen Company, showing US video and TV usage across three screens, Television, Internet and Mobile devices, reports that screen time of the average American continues to increase, with TV users watching more TV than ever before, while also spending 9% more time using the Internet from last year.

At the same time, a small but growing number of Internet and mobile phone users are watching video online, as well as using their cell phones to watch video.
As of May 2008, more than 65% of U.S. homes receive digital cable and satellite combined. These digital TV homes receive nearly 160 channels. In addition, 25% and 35% of U.S. homes have DVR and Video on Demand respectively. Read more »

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No Comments | Posted in » Online Video

Mobilizing Globally Means Thinking Locally

by Steve Smith , Thursday, July 31, 2008

MOBILE MYTHOLOGY SUGGESTS THAT ALL Europe and Asia are far, far ahead of the U.S. in their mobile technology and media evolution. International case studies hold up examples of sophisticated marketing programs that seem years ahead of familiar mobile campaigns here. Like most mythologies, this one has a grain of truth that we tend to extrapolate into broad maxims and conventional wisdom.

But as increasingly border-less brands start deploying programs internationally, mobile mythology could lead to costly misfires. Even a cursory look at M:Metrics monthly benchmarks of international mobile data uptake shows some vast difference among geographic neighbors. In April, 10.2% of UK mobile customers played a downloaded game, compared to 4.4% in France. Likewise, the level of tolerance and/or exposure to the dominant form of mobile marketing, SMS messaging, is wildly varied. In Spain, 72.5% of users received an SMS ad of some kind in April, while only 28.5% of Germans did.

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No Comments | Posted in » Mobile, Mobile Marketing